Marilyn Monroe Spas CEO Jim Lewis Featured In ‘Franchise Times’ Magazine
Lewis discusses several different aspects of master franchising, and how international franchising differs from striking a franchise expansion agreement in the United States.
Marilyn Monroe Spas CEO Jim Lewis was featured on Franchise Times magazine’s website this month, discussing Marilyn Monroe Spas’ international expansion into India. A full interview with Lewis will be featured in the August issue of Franchise Times magazine.
This past March, Marilyn Monroe Spas announced an international expansion deal with La Vida Investment Holding Pvt. Ltd. To franchise Marilyn Monroe Spas locations throughout India. The 10-year agreement calls for sales of 250 Marilyn Monroe Spas locations, with the first units – owned and operated by La Vida – expected to open in Delhi and Mumbai during the second half of 2017.
In discussing the expansion with Franchise Times, Lewis delved into a few of the unique aspects of master franchising on an international level that sometimes are overlooked.
Specifically, he highlighted patience in getting a deal done as well as getting to know your partners and understand the ins and outs of the way they do business.
“I learned the importance of spending a lot of time together on the front end, even before the nitty-gritty negotiating,” Lewis told Franchise Times. “You have to make sure you feel good about them, and trust them and have confidence in them.”
In addition to Lewis, his partner at La Vida Investment Holdings, Jyotirmoy Bose, also is featured in the story.
Marilyn Monroe Spas’ expansion into India is just the beginning of an exciting growth period for the company. In addition to expanding further across the United States, we also are actively looking at further international expansion in Canada, China, and the Middle East.
Get in on the Ground Floor
Marilyn Monroe Spas’ international expansion shows that our company is growing fast! With exciting new expansion options, we can offer potential franchisees a ground floor opportunity unlike any other, so now is a great time to get started! Take advantage of our iconic brand name and open a Marilyn Monroe Spas franchise.