Marilyn Monroe Spas CEO, Jim Lewis, Featured on IFA Website

As a business grows and evolves, it’s important to re-evaluate its approach from time to time. This is why we transformed the go-to-market model of Marilyn Monroe Spas from an exclusively company-owned business to a business with a mix of company-owned and franchised locations.

We’re excited and proud to see our CEO, Jim Lewis, featured on with his latest post detailing how Marilyn Monroe Spas made this transformation – one which can be difficult for many business owners, who may find themselves apprehensive about losing control.

At Marilyn Monroe Spas, we’ve discovered first-hand that a company-owned approach and a franchise approach are not mutually exclusive and can actually be mutually beneficial. As new franchise owners join our network, Marilyn Monroe Spas receives added value from their enthusiasm, talent, and perspective.

Additionally, as our franchisees get set up and begin running their own locations, our continued experience as operators of the company-owned locations allows us to better mentor, understand and support our team of franchisees.

Check out Jim’s insightful article to learn how Marilyn Monroe Spas handled this transition, as well as Jim’s top four tips for companies looking to branch out into the franchise market.