Surprising Statistics about the Spa Industry

With the number of spa franchises on the rise, it’s no secret that the industry is growing. But the question you might be asking yourself is, “With so many options to choose from, which franchise is actually worth pursuing?”

The answer is simple.

A fun, flirty, and fabulous take on the day spa experience, Marilyn Monroe Spas exemplifies the charm, beauty, and wonder for which the woman behind the brand is known, and for creating a look that is just as glamorous and iconic. Our identity is a true reflection of Marilyn, capturing the essence of what she embodied, and passing it on to our guests.

As more people around the world begin to recognize the importance of wellness, we recognize the importance of a brand that exemplifies what we do. By providing the utmost in personal care, attention to detail, and fun—for both our customers and our franchisees—Marilyn Monroe Spas is the best franchise partner option in the industry today.

Surprising Statistics about the Spa Industry

Between July 2014 and July 2015, roughly 39.1 million adult Americans (18 percent) had a massage at least once. In many ways, this statistic shouldn’t surprise you. But this one should:  with the U.S. population reaching just over 300 million people, the growing demographic of loyal spa-goers is men. In fact, the proportion of spa-goers who are male has shot up from 31 percent less than 10 years ago to 47 percent, according to the International Spa Association, or ISPA.

Currently, the personal health and wellness industry is going all out to encourage more and more individuals to experience the positive effects spa treatments can have, and Marilyn Monroe Spas is no exception.

As recently as 2014, the U.S. beauty and spa industry generated $48 billion USD in revenue from more than 20 thousand locations. What’s even more surprising were the reasons for seeking spa treatments—ranging from medical needs and pain relief to relaxation and stress relief, or to simply indulge. And the demand for these kinds of services has only been shown to increase with time

Marilyn’s Brand and Your Franchising Decision

As you begin to fall more in love with Marilyn Monroe Spas, from the icon herself to the simple one-stop-shop model, we support you throughout the process of constructing, opening, and growing your business.

Even though some of the statistics we’ve shared here may be a surprise, working with us never is—so contact us today to learn more about what it means to become a part of our beautiful family.